Nino Paid: Artist Branding & Design

Copywriting and brand strategy for an artist deck built to position Nino as both marketable and emotionally resonant. I developed his core identity, target audience, and visual tone, along with an improvised SWOT using similar artists. The focus was on crafting a moodboard and market positioning that balanced authenticity with ambition. This approach helps keep artist working on their craft while still appealing to the music industry.